Notes & Observations

Some thoughts on the things I design, the people I observe, and the lessons I'm learning along the way.

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Built with code

Joseph Nwaeze

I believe the best products don’t just solve problems, they shape behaviors. Over the last few years, I’ve been working at the intersection of human behavior and product design.

As Benjamin’s first and only product designer, I took it from a pre-seed idea to over a million users.

I’m fascinated by why people do what they do, designing growth loops, incentive systems that make progress feel effortless. Lately I've been designing, building and shipping products with the help of AI, taking them from idea to the App Store.

You can find me on X, LinkedIn, or reach me via email.

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Built with code

Notes & Observations

Some thoughts on the things I design, the people I observe, and the lessons I'm learning along the way.

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Fragments of my work

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